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Contact: Elaine Witt

BJCC Forms New Partnership with Birmingham Yellow Cab

Date: October 16, 2014

The Birmingham-Jefferson Convention Complex has entered into an official partnership with Yellow Cab Company to provide taxi service for customers at the BJCC, Sheraton Birmingham and Westin Birmingham hotels and Uptown Entertainment District.

The arrangement will make it easier for guests at the Sheraton, Westin and BJCC to enjoy local attractions and visit nearby Birmingham attractions. It will also provide a reliable and convenient option for visitors and Birmingham-area residents who don’t wish to drive to and from BJCC events and Uptown restaurants.

Under the partnership, Yellow Cab will provide cab service on a regular schedule to coincide with high activity periods around the BJCC, hotels and Uptown District. Taxi stands will be designated on BJCC property for enhanced visibility, and the BJCC will share maps and other information on its websites, social media and other platforms.

“This agreement with Yellow Cab will addresses an area of need that’s been expressed by convention attendees as well as local patrons of our venues,” said Tad Snider, CEO and executive director of the BJCC.

BJCC and Uptown patrons can download Yellow Cab’s Taxi Hail app for Apple and Android phones. The app, which can be downloaded from www.birminghamyellowcab.com, enables customers to book reservations, get fare estimates, monitor real-time progress of summoned vehicles, designate preferred payment methods, provide feedback and call Yellow Cab with the push of a button. “Yellow Cab is excited to be a part of the BJCC’s vision to offer quality transportation options to their patrons and guests,” said Paige Coker, vice president of Yellow Cab.

The agreement does not restrict other cab companies from picking up or dropping off passengers at the BJCC, Uptown, Sheraton or Westin. “Other cab companies simply won’t have available the enhancements we will provide to Yellow Cab under the scope of our Official Partner agreement,” Snider said.

“We continuously seek to make it easier for people to attend events, dine or celebrate at the BJCC and Uptown,” Snider added. “All seven Uptown restaurants now are open, and as Uptown’s popularity grows, so does the need for additional transportation options. This will also make it easier for visitors from out of town to enjoy all that this area has to offer.”

For more information about the BJCC and Uptown, please visit www.bjcc.org and www.uptownbham.com. For more information about Birmingham Yellow Cab, please visit www.birminghamyellowcab.org.


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